AOL Media Player (AMP)

Challenge: AOL contracted us to create the new AOL Media Player (AMP) user interface. The challenge was to design a player that was as easy to use as the market leader iTunes, while retaining AOL’s signature ease of use.

  • Use Case Diagram: Following a user-task oriented design process, we defined use cases for AMP that informed and guided the overall structure of the application.

  • Form Factor Concept: We needed to create a form factor concept that not only worked with playing music but also with purchasing music, radio, video, and video@aol streaming video service. Choosing a right-to-left concept of larger multiples to smaller multiples fit with all the media types.

  • Flow Diagrams: Based upon the use cases, we extended the AOL ease-of-use model to multimedia playback and management. We detailed out and crafted the interaction architecture and navigation flows for each and every function of AMP.

  • UI Specifications: Our team developed detailed UI specifications guidelines to direct implementation by the AOL engineering team.

Solution

AOL contracted us to create the new AOL Media Player (AMP) user interface. We designed an interface that 1) played a wide range of media formats, 2) enabled users to manage and share their collections, and 3) delivered on AOL’s brand promise of convenience and ease-of-use.