Yahoo! Broadband Platform Design

Challenge: Yahoo! engaged us to develop a modular, highly configurable user interaction solution that would improve engagement with customers connecting via broadband or wireless.

  • Site Models: Our team first evaluated user requirements, Yahoo! corporate needs, partner requirements, competitor offerings, and the technical restrictions of the 10-year old legacy workflow architecture.

  • Concept Models: This data led to the design of various site models. Competitor research for the pre-configured thin client included detailed evaluation of similar offerings from AOL, Comcast, Earthlink, Microsoft, Netscape, and NetZero.

  • User Flow Maps: To create the underlying interaction framework, our team developed user flow maps for the key workflows.

  • User Flow Maps: To create the underlying interaction framework, our team developed user flow maps for the key workflows.

  • Page-Level UI Designs: Our team also developed the rules and behaviors governing the user experience configurator that enabled the user to easily build a UI based on their content preferences. The team then created, tested, and validated overall page-level UI designs.

  • Detailed User Flows: Our team provided detailed user flows to Yahoo! engineering as final supporting guides for implementation.

Solution

A modular, highly configurable user interaction solution based on understanding the competitive landscape allowed Yahoo!’s offerings to better engage customers across a variety of medium.