Content Strategy

We believe that a well-designed site includes relevant and meaningful content. Your content is an integral part of the process and not an afterthought.

  • A content inventory can be performed as part of the editorial and information architecture processes. The inventory informs the restructuring of the information architecture and gives the team a clear understanding of scope of the project as well as where SEO work needs to be done.

  • We work with your team to create a prioritized content list based on business goals and existing traffic logs can help the team prioritize a phased rollout plan when an entire site cannot done at one time. Additionally, we offer writing capabilities that ranges from interface copy to marketing content.

We believe that a well-designed site includes relevant and meaningful content. Your content is an integral part of the process and not an afterthought. We provide project planning and oversight of the content development process. This includes creating a site content inventory, a mapping of content locations and association with the information architecture. We will also find and manage writers and editors and keep track of revisions and stakeholder feedback during the development process. We’ll help you develop an editorial plan that works with your organization and your resources. We will also develop a content style guide and publishing workflow guidelines so that continued updates and additions are easy and consistent with your voice and the site architecture plan.