Visual Design

The visual design process focusses on creating a cohesive look and feel that enhances usability and supports the company brand.

  • Mood boards explore the personality of a product through color palette, imagery and iconography styles and typography.

  • Visual mockup capture the potential final look, including the brand, for a product whether web based or client based. Mocks show color, type, button styles, links and imagery in context with real content.

  • The Style Guide captures all the specifics of sizing and spacing for buttons, typography across all aspects of the information design, states for links and buttons, imagery styles, iconography and branding and the appropriate rules for use. The Style Guide is used by the front end developers to inform the CSS and HTML and can have a life beyond the single project.

The visual design process focusses on creating a cohesive look and feel that enhances usability and supports the company brand.