End to End Workshop

This 3-hour will bring together various divisions or agency partners within your company or organization to help create a better End to End experience for your user/customer. Often organizations are fractured into siloed divisions and that fractured experience is passed on to the end customer. In this workshop we take a broad look at all customer touch points from direct mail to the marketing website to phone support through check out processes. At then end of the workshop your team will be able to identify where the user experience fails the user and erodes your brand. Teams will brainstorm small and large fixes to theses user experiences with a holistic point of view and assess the level of effort these might take. Even more powerful is that the solutions are developed across divisional boundaries.

Teams will cover:

• Auditing the user experience from printouts of the entire interface or application
• Identifying the user’s goals and motivations at each step
• Channeling the user through that experience
• Identifying pain points
• Brainstorming holistic solutions
• Create action plans for improvement

This workshop is most powerful if the participants are the VPs or directors of the various divisions within your company.