Test and Target
The Online Marketing Challenge Your business is constantly looking for ways to increase sales, garner more customers and improve your bottom line. Between the current economy and online marketing competition, it is even more important now to determine what will set you apart from your competition. Online consumers want the most current, relevant information at their fingertips. There are numerous places they can go for their information or purchases. To engage an online audience, it is critical that online marketers quickly identify which offers and content are compelling to their audiences. Armed with this knowledge, marketers must continually evolve their web site and target the appropriate content to their audience.
Our Solution: The Culture of Testing
Tangible UX is committed to fostering the “culture of testing.” Testing is not a one-time activity. It is a philosophy that celebrates the wins as well as “learnings” from the losses. It’s an eye towards greater sustained outcomes for your web properties and their return on investment. We are excited to bring this philosophy to your internal team. The culture of testing brings together various siloed groups and specialties for a common cause. For example, testing merges Marketing with User Experience Design, Product Development, Direct Marketing and so on. Tangible UX is dedicated to helping you build a sustainable culture of testing. Tangible UX has a unique team that can join forces with your internal marketing team, and work seamlessly. We will teach your team how to think about testing and create a culture of testing, which allows you to make the most of your Test&Target™ investment. We will integrate the testing culture by bringing the enthusiasm for testing and excitement of increasing the company’s bottom line. We’ll also help the team celebrate their “wins” and help socialize this throughout the organization. This increases the value of your group and promotes the efforts your team is making on your web properties. We will work closely with your organization and run several tests. Our collaboration will allow your team to better run tests themselves, and foster a testing culture inside your organization. We can also work with your team to help them better integrate with your dedicated Test&Target™ resources.
The Team
Our experienced, senior-level team consists of:
- Creative Lead – an expert to make your ideas real and work alongside your internal creative team
- Project Manager – a seasoned professional to oversee the project and act as liaison with other groups and departments within your organization and Omniture.
- Analyst – a top-notch analyst to review your analytics, and map and understand the data
- Developer – an innovative developer to build the tests, mboxes, and all code
These key team members will work closely with your organization’s internal counterparts for a strong relationship. Our team has the experience and knowledge to work with you to determine what will net you the most return on your investment using Test&Target™, whatever your success metric may be – conversion, increased revenue, or new customers. We will analyze your existing campaigns and existing research, and help you turn those into winning stories. You have researched Omniture Test&Target™, determined that it is the best solution for your business, and invested in the technology. Tangible UX, LLC can work with you now to make the best use of that technology and help you increase your bottom line.